Intermark has been actively planning and buying digital media for clients for over 15 years. We’ve composed a focused team specializing in digital engagement within cross-channel buys including planners, buyers, analysts, data miners and retargeting, traffic and tagging wizards. Our teams are certified by Google for Display, AdWords and Analytics and by Facebook Blueprint. Intermark was one of the first agencies to use the Adelphic “Demand Side Platform” for securing impressions at the lowest possible price in real time, and we have a dedicated team of advisors there based on that longstanding relationship.
Intermark has hands-on experience with most of the digital platforms designed specifically for the automotive industry including LotLinx, AutoWeb, Driven Data and Intermark’s own proprietary technology, Dynamo.
Search Engine Optimization (SEO)
We provide recommendations for increasing organic traffic to your website by improving organic search results rank. Keyword optimization and back-linking strategies are included as well.
Search Engine Marketing (SEM)
Keyword strategies and optimizations for cost-effectively capturing car shoppers at various stages in the buying process. We utilize VIN-specific proprietary SEM technology.
Messaging that targets prospective buyers geographically, behaviorally, and categorically.
We extend the reach of TV efforts by placing video advertising in front of in-market auto intenders via Connected TV (CTV)/Over-the-Top (OTT) and pre-roll.
We extend the reach of radio efforts via audio ads on non-linear platforms for music or podcasts.
We utilize various social media platforms to target prospective buyers geographically and behaviorally. Lookalike audience can be implemented to find users who exhibit the same behaviors as previous customers.
Analytics and Optimization
We monitor activity daily to ensure that goals are being met and improving outcomes. We offer one-on-one analysis of campaigns, and our live dashboards provide real-time access to campaign performance.