Social Media and Reputation Management

Social Media

Today, communications is a 24/7 venture. Nowhere is this more evident than on social media channels. We know how things get shared and the conversations they start all over the web, and we know how to help the conversation between your dealership and customers continue all day long. In fact, we’ll turn your brand fans into brand advocates.

Intermark works with our clients to ensure their social media messages reflect the personality of each dealership and their inventory. We make sure that you are speaking to your customers in a language that engages them and brings them through the door of your dealership.

This is how we make it work for you:

  • Creation of social media strategy unique to your dealership and customer base
  • Monthly content calendars for each social media platform
  • Social media management, which includes answering your customers
  • Creation of photos, videos and graphics
  • Reporting that lets us – and you – know what is working

Reputation Management

It is no secret that customers investigate a company’s reputation before doing business with them. It is too easy in today’s world. Interestingly, 85% of consumers say they trust online reviews as much as personal recommendations. Everyone has an online reputation made up of what your customers are saying on social media and review sites. The question is, what is your online reputation? Are you managing it effectively?

We help our clients take control of the online conversation, creating balance and ensuring that any misleading or incorrect information is corrected. We allow you to put your best online foot forward.

This is how we assist our clients in managing their online reputation:

  • Assessment of their current online reputation
  • Craft a strategy to guide your reputation goals
  • Create response document to determine how to best answer different types of reviews
  • Monitor all online conversations
  • Respond individually to each review, positive and negative, or comment in a way that enhances your brand