Webinars

The Art of Conflict: When Marketers Poke the Bear

Listen to our webinar to learn how brands can incorporate conflict and tension strategies into marketing to shape public perception, engage customers, and gain market share. We discuss strategies like poking the bear, embracing imperfection, carving a niche, and using conflict responsibly to drive marketing effectiveness.

Watch the webinar.


Getting Back to Business:
Balancing Branding & Sales for 2020

Listen to our webinar to learn about the psychological changes that we’ve seen as the crisis has evolved from pandemic to protest. We look at which brands have led the way, which brands have struggled, and how marketers can use these insights and new strategies to balance branding and sales to grow in today’s market.

Watch the webinar.


Survive to Thrive:
Psychology Marketing in a Re-opening Economy

In this webinar, we discussed key psychological insights such as loss of identity and openness to new perspectives, and experiences that can shape creative marketing.

Watch the webinar.


The Psychology of Fear:  Changes that Prosperous Dealers are Making in a Reopening Economy

The threat of further COVID spread exists everywhere, yet some car dealers are prospering at levels that couldn’t be imagined. Other dealers struggle to stay in business. It’s not entirely due to the area of the country they’re in, the brands they sell or how much money they spend in media. You’ll find leaders and under-performers in every market. What these leaders have in common is that they’ve made aggressive, yet sensible modifications to their messaging and market strategy, based on new data that reveals changes in customers concerns and priorities. These dealerships will be in pole position to dominate their markets when the crisis passes. Are you doing everything you can right now to make sure that your dealership is one of the ones that will succeed?

Watch the webinar.


Strategic Spending and Effective Creative During Uncertain Times

In this webinar, we revealed six creative insights to guide marketing strategy. We discussed why advertising is important during economic downturns and we discussed how to be smart with production while we’re social distancing.

Watch the webinar.