To say that 2020 has been an incredibly strange year is an understatement. Our lives have all been upended, and a return to normalcy any time soon is unlikely. At the beginning of the Coronavirus pandemic, over half of all employed Americans (51%) transitioned to working from home. A number of day-to-day business procedures were suddenly put on the backburner to accommodate for more important, less tedious tasks necessary to keep businesses afloat.
If you’re a car dealer in the process of fully reopening, one of those jobs that may have fallen by the wayside is filing claims for co-op reimbursement. Let’s face it—even in the best of times, you’re probably too busy running your dealership and selling cars to have to worry about filing co-op claims.
Thankfully, most marketing programs extended their advertising flight dates and claim submission deadlines to alleviate some of the economic pain of having to shutter your business. However, those deadlines are quickly approaching, and a lot of dealers are realizing one of two things—either they have money out there that’s at risk of going away if not claimed soon, or they’ve continued accumulating funds while keeping their car dealership advertising “dark” resulting in an abundance of available funds that have to be spent by December 31st.
If only there was an agency that could take care of all that for you…
Well…as luck would have it, there is!
As a full-service automotive advertising agency, we would love to handle all your auto marketing needs from start to finish. However, we also offer some a la carte services like co-op filing.
If your dealership needs help managing co-op funds and claim submissions, give us a call today. You’ve earned those marketing funds; now let’s make sure you get them back!
by Shea Posey, Senior Account Executive/Compliance & Co-op Specialist