Given the depth and breadth of the display of all things “digital” at the most recent Digital Dealer conference, it’s no wonder the word “digital” means so many different things to different people. Digital devices, digital media, digital data, digital delivery … when you think about “digital marketing,” it’s got to mean a lot more than just throwing your entire budget into Google and Facebook.
Sure, that’s probably the least complicated option, particularly if you’re handling the digital marketing yourself, and it does give you some digital presence, but people and audiences are not homogenous, so you’d be missing out on the opportunity to reach potentially thousands of additional consumers who prefer other media outlets.
According to a recent study by the University of Amsterdam, allocating your budget across all media platforms, and using a consistent message tailored specifically to each platform, can increase recall significantly! Your audience will remember your message better seeing slightly different versions of it on chat, social, radio and streaming, for example, rather than the same message multiple times on just one outlet.
This can be an overwhelming and time-consuming strategy to research and implement on your own, so having an agency partner who can sort through the clutter is of utmost importance.
Intermark Automotive’s fully integrated data-first approach to media considers all options and delivers the greatest ROI. So, whether it is AI … virtual … retailing … OTT … or an online video … we can help you optimize every penny of your budget.
Get a FREE digital ROI analysis today and we’ll provide you custom Google “My Business” listings free for 90 days.
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