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Why You Should Keep Advertising When Everyone Else is Canceling

Whether we’re in a recession, depression or pandemic, the thing businesses tend to cut off first is their marketing budget. This is a short-sighted move that could cost you down the road. Here’s why keeping your dealership’s name out there, even during a pandemic, is a smart move: 1. You let potential customers know you’re...

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What is designing for the world of automotive like?

Fast-paced, yes, of course! Admittedly, we are not given the luxury of time, but I strongly believe that no matter what project comes our way if we care, it will be a well-designed piece. You’ve probably heard this before, “If you don’t care, it will suck.” We have all seen plenty of the very busy and almost disturbing-to-the-eye kind...

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Moving Metal in the Digital Age

The room was way too small for the size of conference table where we were sitting. The tube TV in the corner, I am sure, was at one time intended for presentations. Now the TV just sat there covered in dust. In front of me was my new surface laptop and I was rotating it...

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The 7 Most Important Words in Marketing

In my 25+ years in Advertising, I’ve have spent countless hours reading books, articles, theories, studies and blogs … loaded with tips, secrets, rules and keys … to create messages that boost awareness, improve perception and create traffic. I’m no expert, but it seems to me that this vast wealth of knowledge, philosophies and gimmicks...

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Relate Value!

NAVEL ORANGES $1.29 PER POUND! TIRE ALIGNMENT $72.99! AA BATTERIES $19.79! LEVI’S JEANS $59.50! Anyone feel the urge to rush out and take advantage of any of these offers? I mean, they’re in ALL CAPS and have exclamation points!!!! What if I repeated the price 6 times in 30 seconds? Or I reminded you multiple...

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