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Adding Streaming to Your TV Budget = More Car Sales

The numbers are in! Not surprisingly, the evolution of streaming went into overdrive in 2020, and that trend is continuing in 2021. Over 70 million U.S. homes now stream video to a connected television, reaching an all-time weekly high of more than 1 billion hours streamed. And it’s not just commercial-free subscription-based platforms (SVOD) that...

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It’s Time to Update Your Hispanic Automotive Marketing Playbook

According to Autoproyecto, Hispanics represent 18% of the U.S. population, yet account for 24% of all car sales and have the potential to buy more cars over their lifetime than non-Hispanics. The Hispanic population in America is currently around 61 million, and Nielsen projects that Hispanics will contribute more growth than any other population segment...

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Overcoming EV Obstacles

According to Edmunds, 2021 could be a pivotal year for electric vehicle adoption and record sales in the U.S. thanks to greater selection of EV offerings and rising consumer interest. In a recent Consumer Reports survey, 71% of American drivers said they had at least some interest in getting an electric vehicle at some point,...

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Earn Her Business: How to Effectively Engage the Female Car Buyer

As a child, I would often visit my grandfather’s junkyard. He was a brilliant mechanic who started out on Bobby and Donnie Allison’s pit crews early in their racing careers. He was what you would call a “car guy” and the business office of his junkyard reflected that, from the greasy parts strewn about to...

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Grow Long-Term Market Share Through Consistency and Persistence

From the 1929 stock market crash to the 2020 pandemic lockdowns, we’ve seen our share of economic downturns. And although things seem to be looking up now, we know that strange things can happen at any time, like a microchip shortage that hinders auto production or a ship blocking the Suez Canal that cuts off...

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To Blast, Or Not To Blast…That’s Not the Question

The question isn’t whether or not you should include promotional emails in your monthly automotive marketing plan. According to research from Litmus, email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent. Additionally, 60% of consumers say they’ve made a purchase as the result of...

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Addressable Media is the Future

CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets. The objective was to determine the feasibility of delivering different commercials to specific households on a national basis, and apparently they were pleased with the results. The way it works is through set-top...

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Is Your Website Up to Speed?

With online car sales soaring, there has never been a better time for dealers to break away from the old “get ‘em into the store” mindset and start thinking more along the lines of “get ‘em onto your website.” While most dealers have embraced an online/in-store hybrid model, there’s still a lot of reluctance to...

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Grow Your Business with Instagram

By now, every car dealer in the world recognizes the growing importance of online marketing and the need for a strong social media presence. What you may not know is that Instagram has completely reimagined the auto advertising experience for both luxury car buyers and traditional consumers. Most of you are already on Facebook and...

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