CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets. The objective was to determine the feasibility of delivering different commercials to specific households on a national basis, and apparently they were pleased with the results. The way it works is through set-top...
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Gone are the Mad Men days when you had sixty whole seconds to advertise your brand, your product, your product’s features, and an offer, plus a nice little jingle to open and close. Of course, you can still create 60-second spots for TV and digital video, but unless your message is conveyed as a short...
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With online car sales soaring, there has never been a better time for dealers to break away from the old “get ‘em into the store” mindset and start thinking more along the lines of “get ‘em onto your website.” While most dealers have embraced an online/in-store hybrid model, there’s still a lot of reluctance to...
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By now, every car dealer in the world recognizes the growing importance of online marketing and the need for a strong social media presence. What you may not know is that Instagram has completely reimagined the auto advertising experience for both luxury car buyers and traditional consumers. Most of you are already on Facebook and...
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Hopefully, you’re so busy with customers on your lot today that you don’t have time to look on Facebook to see the post that led you here. But, if your Black Friday Sales Event isn’t bringing in the buyers like you expected, you’re probably not alone. If potential buyers just happened to Google such phrases...
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Nine out of 10 car shoppers use video to research and buy vehicles. That, in and of itself, is reason enough to have a strong, consistent YouTube strategy. But, just in case you aren’t quite convinced, let’s look at some other statistics: The popularity of video test drives and 360-degree walk-around videos has been on...
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In this 60-Second Update, Intermark Automotive offers a proven way to target buyers in real-time as they are actively looking for a new vehicle: As a car dealer, chances are you’ve tried geofencing (location-based marketing) at one time or another. And why not? The opportunity to snag a customer directly from the competition’s lot is...
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While there are many ways to differentiate between advertising types in the marketing world, one of the simplest is also one of the most common: Positive and negative ads. Both are common today, but will lead to very different results and will be used in varying ways depending on your brand, target audience and more....
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According to IHS Markit analysis, approximately 17.5 million new vehicles were registered in 2019. Of those customers, 54.6 percent returned to market to purchase or lease another new vehicle from the same make they already owned. That marks the seventh consecutive year of an industry loyalty rate over 50 percent. But don’t take this trend...
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For car dealers, running continuous media campaigns can sometimes be problematic. With incentives changing every month, there’s always a two- to five-day window from the time new offers are announced to when new creative can be produced and disseminated to the various media outlets. If your dealership doesn’t have “evergreen” creative that can run at...
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