
Everything is Digital Media.
Matt Simonetti, President, Intermark Automotive A question I still get asked frequently (yes, really):What % of my budget should be “#digital”? 🙋♂️Easy answer: 100%. HOWEVER…that does not mean 100% to Google and/or Facebook. WHY? EVERYTHING is already digital. 👉TV? Digital.👉Radio? Digital.👉Cable? Digital.👉Mail? YEP. Digital.👉Search? Digital.👉Social? Digital.👉Programmatic? Digital.👉Metaverse? Obviously digital. 👉Billboards…? Half of them are DIGITAL. BUT…don’t...
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