Insights

How to Drive Traffic, De-anonymize and Convert

With the nationwide shortage of new vehicles, it’s no secret that used vehicle demand has surged. But what might come as a surprise is that Carvana has surpassed AutoNation and Penske Automotive Group to become the #2 used car retailer in the country behind CarMax. In fact, Carvana is the only virtual used vehicle retailer in...

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What Chicken Sandwiches Can Teach Us About Selling Cars

The definition of the phrase “best-kept secret” is “something very good that not many people know about.” While being able to walk into a world-class restaurant on Friday night with no reservation might sound great to you (the customer), being the “best-kept secret” can be catastrophic for the business. That’s why it is so important...

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Are You Maximizing Your Google Ad Space?

Let’s talk about how to get more out of your Google search ad space, specifically, the advantages of using expanded ads versus minimized ads. If your Google search ad is just a headline with two or three lines of generic copy, the bare minimum, you should consider replacing your digital agency. An expanded Google search...

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Digital Dealer Takeaway

Given the depth and breadth of the display of all things “digital” at the most recent Digital Dealer conference, it’s no wonder the word “digital” means so many different things to different people. Digital devices, digital media, digital data, digital delivery … when you think about “digital marketing,” it’s got to mean a lot more...

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Don’t Abandon Your Holiday Sales Events

You wanted more customers? Don’t abandon your holiday sales events. With the new inventory shortages and sky-high premiums you’re paying at auctions for pre-owned vehicles and customer trades, we understand why you might just want to shelve your annual holiday sales events this year. Lots of dealers are doing it. But you’d be passing up...

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Adding Streaming to Your TV Budget = More Car Sales

The numbers are in! Not surprisingly, the evolution of streaming went into overdrive in 2020, and that trend is continuing in 2021. Over 70 million U.S. homes now stream video to a connected television, reaching an all-time weekly high of more than 1 billion hours streamed. And it’s not just commercial-free subscription-based platforms (SVOD) that...

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It’s Time to Update Your Hispanic Automotive Marketing Playbook

According to Autoproyecto, Hispanics represent 18% of the U.S. population, yet account for 24% of all car sales and have the potential to buy more cars over their lifetime than non-Hispanics. The Hispanic population in America is currently around 61 million, and Nielsen projects that Hispanics will contribute more growth than any other population segment...

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Overcoming EV Obstacles

According to Edmunds, 2021 could be a pivotal year for electric vehicle adoption and record sales in the U.S. thanks to greater selection of EV offerings and rising consumer interest. In a recent Consumer Reports survey, 71% of American drivers said they had at least some interest in getting an electric vehicle at some point,...

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Earn Her Business: How to Effectively Engage the Female Car Buyer

As a child, I would often visit my grandfather’s junkyard. He was a brilliant mechanic who started out on Bobby and Donnie Allison’s pit crews early in their racing careers. He was what you would call a “car guy” and the business office of his junkyard reflected that, from the greasy parts strewn about to...

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