OK, let’s talk about the Super Bowl Ads. The good, the bad, and the ugly. Two years after the start of the pandemic, it was no surprise that brands came back full force this year with big production budgets, celebrity cameos, music licensing, cross promotion, QR codes (ugh) and TONS of nostalgic references, quite possibly...
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Dealer News Flash: car buyers still want DEALS. Some may want free delivery, online car buying, or concierge experiences, but all of them want to feel like they got a DEAL. BUT…a DEAL doesn’t necessarily need to be price related – it can be as simple as the perception of value or savings in your...
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Would you stick by a decision, even if you were proven wrong? Have you ever noticed how easy it is to justify why we do the things we do? It seems that once we take action, we find it really easy to come up with reasons for why we did what we did. In fact,...
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Does presentation really make a difference? Does presentation really matter? Does all the effort that marketers put into packaging and branding actually make a difference? Would the same soda taste different out of a fancy glass compared to a plastic cup? As you’ll see in the latest video of our Psych Field Trip series, the...
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Could other people’s opinions change your perception of taste? Would other people influence your opinion about something as simple as a soda? We ran a social experiment to find out, and the results may surprise you! Our brains are always on the lookout for cues to help us understand the world around us, and these...
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If you had to evaluate your brand today, what would it be worth? $1,000,000? $10,000,000? Is it $1 Trillion Like Tesla? Or is it $50,000,000,000 in the case of Carvana – a brand whose core business model is based on a website, a few car vending machines, and a fleet of delivery trucks to sell...
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Changing people’s perceptions of taste through psychological triggers and cues Companies put a tremendous amount of thought into the logos and labels and commercials that they make for their products. But how much of a difference does this actually make? Doesn’t the customer just overlook all this information and find the product with the best...
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Facebook is entering the Metaverse…should you? The answer is probably not, but there are some simple things dealers can do to improve their digital UX. If you look at Facebook, Google, Amazon or even Amazon Prime, you’ll notice they have their own distinct and unique style. Everything is branded. Everything is consistent. Everything is presented...
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If you hate overpaying for things, you’re not alone. Going to a fine restaurant and paying $32 for what is most likely an $8 piece of salmon and being subjected to mediocre attention, service and atmosphere is not going to sit well, particularly if you’re not one to make a fuss and prefer to just...
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“Location, Location, Location!” Those may be the three most important things in real estate, but when it comes to promoting and building your brand, WHAT you say is more important than WHERE you say it. With so many media and communication platforms and channels available for a dealer or marketer to utilize to spread their...
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