Insights

Psych Stunt: Why We Stick With Our Beliefs

Would you stick by a decision, even if you were proven wrong? Have you ever noticed how easy it is to justify why we do the things we do? It seems that once we take action, we find it really easy to come up with reasons for why we did what we did. In fact,...

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Psych Stunt: Same Soda, Different Cups! Watch What Happens!

Does presentation really make a difference? Does presentation really matter? Does all the effort that marketers put into packaging and branding actually make a difference? Would the same soda taste different out of a fancy glass compared to a plastic cup? As you’ll see in the latest video of our Psych Field Trip series, the...

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What’s Your Brand Worth?

If you had to evaluate your brand today, what would it be worth? $1,000,000? $10,000,000? Is it $1 Trillion Like Tesla? Or is it $50,000,000,000 in the case of Carvana – a brand whose core business model is based on a website, a few car vending machines, and a fleet of delivery trucks to sell...

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Psych Stunt: Same Soda, Different Story! How Will People Respond?

Changing people’s perceptions of taste through psychological triggers and cues Companies put a tremendous amount of thought into the logos and labels and commercials that they make for their products. But how much of a difference does this actually make? Doesn’t the customer just overlook all this information and find the product with the best...

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Why Meta Matters

Facebook is entering the Metaverse…should you? The answer is probably not, but there are some simple things dealers can do to improve their digital UX. If you look at Facebook, Google, Amazon or even Amazon Prime, you’ll notice they have their own distinct and unique style. Everything is branded. Everything is consistent. Everything is presented...

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Experience is Everything

If you hate overpaying for things, you’re not alone. Going to a fine restaurant and paying $32 for what is most likely an $8 piece of salmon and being subjected to mediocre attention, service and atmosphere is not going to sit well, particularly if you’re not one to make a fuss and prefer to just...

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Adapt or Die: Digital Tactics to Compete with the Conglomerates

“Location, Location, Location!” Those may be the three most important things in real estate, but when it comes to promoting and building your brand, WHAT you say is more important than WHERE you say it. With so many media and communication platforms and channels available for a dealer or marketer to utilize to spread their...

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Is the Auto Industry Getting Lazy?

How was business during your Labor Day weekend? We’ve heard from dealers that had excellent weekends, crushing their goals despite not having much new inventory available. We’ve also heard about others that DIDN’T exactly knock it out of the park but DID save a little bit because they cut back their advertising, relying on fading...

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3 Strategies to Sell More Cars

Since January of 2020, a lot has changed for the typical auto dealer. In addition to broad-sweeping political and social changes, fallout from the pandemic is still wreaking havoc on Tier-3 businesses. There are also technological issues to deal with such as chip crises, IOS updates, cookie updates, first party data and virtual retailing. Add...

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