Name: Intermark Automotive
Price range: -

With the nationwide shortage of new vehicles, it’s no secret that used vehicle demand has surged. But what might come as a surprise is that Carvana has surpassed AutoNation and Penske Automotive Group to become the #2 used car retailer in the country behind CarMax. In fact, Carvana is the only virtual used vehicle retailer in the Top 10, giving them more in common with Apple, Google, Geico and Amazon than with their brick & mortar competitors. But the most noteworthy thing they have in common with the digital giants is that they advertise on TV.

Though Carvana is still not profitable, their relentless efforts to gain market share don’t seem to be slowing. With many dealers pulling back on budgets for branding, search, social, direct, email, OTT and more, Carvana is scooping up market share from local dealers by leveraging mass media and digital follow-up to acquire cars and resell them way above market value. They aren’t doing anything a local dealer can’t with online retailing, they just do a better job creating awareness on air and then conversion online.

Even if your business can’t afford to be on air 4 weeks a month with broadcast TV and cable, you can afford to talk to your shoppers with a creative message crafted by our expert creative team and convert them to shoppers digitally.

40 million used cars were sold in 2020. We can help you market directly to used car sellers with addressable OTT and conversion tools.
Most dealer websites convert leads at about 2% of their traffic, leaving 98% anonymous. We can convert 20-30% of those anonymous shoppers to actionable CRM leads.
Most dealers close about 15% of their internet leads, leaving 85% to buy elsewhere. We can re-market to those customers anonymously through test drive incentives.

How to Drive Traffic, De-anonymize and Convert

Don’t let those prospects get away! Contact us today and let us help you leverage creative media and technology to drive customers into your funnel!