We’ve known for many years that traditional print advertising would eventually take a back seat to web-based and digital marketing. The internet has become an integral part of our everyday lives, and consumers are drawn to its convenience and immediacy. While all of this has slowed down print advertising—especially as newspapers have merged, gone out of business, or moved completely online—it doesn’t mean print advertising is completely dead. In fact, when done correctly, print advertising can have a powerful and lasting impact on consumers who are considering the purchase of a new vehicle and be a great addition to your overall marketing campaign strategy.
Print Automotive Advertising Experts
Intermark features an in-house team of talented, creative artists who are very experienced at handling any and all forms of print production. We still do traditional newspaper ads of all sizes, shapes and colors, with frequent changes and tight deadlines, because we know there is still a segment of the public that loves the daily ritual of holding and reading the newspapers. Our artists also create ads for publications and outdoor advertising, including:
- Direct mail
- Event programs
Additionally, we can help with all your printed point-of-purchase materials, including:
- Hang tags
- Showroom posters
- Window clings
- Sale art
- Lot banners, and so much more
Finally, we can help you create logo art and promotional products like t-shirts and other print-based designs that will build your brand in your local community and reach a broader audience online through digital media designs.
Meeting the Demands of a Changing Advertising Landscape
When digital marketing took off, our print artists were inspired to learn new skills and programs. We already had a wealth of knowledge on layouts, fonts, art designs, car models, brand-specific requirements and state advertising regulations for auto marketing. Our new challenge was to transition that knowledge to the digital world, using new technologies to design car dealership ads and new platforms to distribute the ads to the right audiences.
As more car-buying activity moved online, car dealership digital marketing encompassed website designs, social media banners, digital display ads, email templates and newsletters, landing pages, and more. Our team has continually adapted to meet the demands of this changing media landscape, and we can put our expertise as an automotive marketing company to work to help you continue to grow your sales volumes.
If you need any form of print or digital artwork created, our artists do it all with style, speed, and accuracy. We’re here to help you understand how to best reach your audience with effective automotive digital marketing and traditional marketing campaigns.