You wanted more customers? Don’t abandon your holiday sales events.
With the new inventory shortages and sky-high premiums you’re paying at auctions for pre-owned vehicles and customer trades, we understand why you might just want to shelve your annual holiday sales events this year. Lots of dealers are doing it. But you’d be passing up a great opportunity to have the airwaves and customer traffic to yourself. So, don’t abandon your events just yet.
For the last six to eight months, Intermark Automotive clients have been enjoying record months with record grosses, so even though inventory is expensive and scarce, there are still customers that want and need to know you’re open and ready to help. They still have trades and need service, so with the advertising pullbacks of your competitors, this is your chance to stand out, strengthen your brand, and create traffic.
Customers WILL be out on holiday weekends! In fact, April FRED DATA, showed an increase of total miles driven, for the first time in a year, from 2.7 to 2.8 trillion. Things are opening and confidence is restored. There’s a lot of pent-up demand to be satisfied, so make sure you’re positioned to get the lion’s share.
Now is the time to create new reasons for your customers to visit you. Intermark Automotive can show you how to do it affordably through email, pre-roll video, streaming audio, and other media.
We can also help optimize your used acquisition strategy, fixed ops strategy, buy-back and lease return programs.