Tennessee Valley Chevy Dealers
Objective: Increase sales to become the Tennessee Valley’s leader in the highly-competitive full-size truck segment
Result: Chevy Silverado ascended to the position of #1-Selling Truck in the Tennessee Valley
Learn how we applied psychological principles to Tier 2 group advertising to create aggressive messaging and build the perception of product superiority through heavy use of head-to-head comparisons, locally-shot custom product footage, promotion of accolades, features and benefits.
Bob Howard Auto Group
Objective: Grow to be the state’s most dominant auto dealer
Result: Increased market share in 14 out of 15 years
Learn how we applied psychological principles to automotive brand and event advertising to leverage the power of multiple franchises to create something perceived to be greater than the sum of its parts and become #1 in Oklahoma.
Vann York Auto Group
Objective: Located in the smallest of three cities in The Triad, Vann York franchises needed to keep most of the business in their city as well as to entice residents of the bigger cities to travel out to shop their stores.
Result: Over 45% of their business comes from outside their Primary Market Area (PMA).
Learn how we used psychological principles in automotive brand and event advertising to retail over 8600 new and used vehicles yearly within a local population of only 115,000.
Sam Galloway Ford
Objective: Build sales through improved brand recognition, public trust and customer loyalty
Result: Ascended to the position of South Florida’s #1 Ford Sales Leader
Learn how we applied psychological principles to brand and retail advertising to highlight stability, longevity and community involvement in order to promote trust and comfort with Sam Galloway’s quick, easy buying process.
Richard Chevrolet
Objective: Increase market share as a family-owned and family-operated store in a market of corporate-owned stores.
Result: Became Connecticut’s Largest Chevrolet Dealership
Learn how we applied psychological principles to automotive brand and retail advertising to build customer trust and traffic through family recognition and heavy involvement in community and social interests.
Southeast Florida Acura Dealers
Objective: Increase brand awareness and conquest sales through head-to-head comparison campaigns to other best-selling imports
Result: They led all Acura groups in the nation in 2019 for year-over-year sales efficiency
Learn how we applied psychological principles to Tier 2 group advertising to relate value through head-to head comparisons and to challenge the viewer to think: “Why drive a regular import brand when I can drive a superior luxury model for the same price?”