According to Edmunds, 2021 could be a pivotal year for electric vehicle adoption and record sales in the U.S. thanks to greater selection of EV offerings and rising consumer interest. In a recent Consumer Reports survey, 71% of American drivers said they had at least some interest in getting an electric vehicle at some point,...
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As a child, I would often visit my grandfather’s junkyard. He was a brilliant mechanic who started out on Bobby and Donnie Allison’s pit crews early in their racing careers. He was what you would call a “car guy” and the business office of his junkyard reflected that, from the greasy parts strewn about to...
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From the 1929 stock market crash to the 2020 pandemic lockdowns, we’ve seen our share of economic downturns. And although things seem to be looking up now, we know that strange things can happen at any time, like a microchip shortage that hinders auto production or a ship blocking the Suez Canal that cuts off...
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The question isn’t whether or not you should include promotional emails in your monthly automotive marketing plan. According to research from Litmus, email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent. Additionally, 60% of consumers say they’ve made a purchase as the result of...
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CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets. The objective was to determine the feasibility of delivering different commercials to specific households on a national basis, and apparently they were pleased with the results. The way it works is through set-top...
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Gone are the Mad Men days when you had sixty whole seconds to advertise your brand, your product, your product’s features, and an offer, plus a nice little jingle to open and close. Of course, you can still create 60-second spots for TV and digital video, but unless your message is conveyed as a short...
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With online car sales soaring, there has never been a better time for dealers to break away from the old “get ‘em into the store” mindset and start thinking more along the lines of “get ‘em onto your website.” While most dealers have embraced an online/in-store hybrid model, there’s still a lot of reluctance to...
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By now, every car dealer in the world recognizes the growing importance of online marketing and the need for a strong social media presence. What you may not know is that Instagram has completely reimagined the auto advertising experience for both luxury car buyers and traditional consumers. Most of you are already on Facebook and...
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Hopefully, you’re so busy with customers on your lot today that you don’t have time to look on Facebook to see the post that led you here. But, if your Black Friday Sales Event isn’t bringing in the buyers like you expected, you’re probably not alone. If potential buyers just happened to Google such phrases...
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Nine out of 10 car shoppers use video to research and buy vehicles. That, in and of itself, is reason enough to have a strong, consistent YouTube strategy. But, just in case you aren’t quite convinced, let’s look at some other statistics: The popularity of video test drives and 360-degree walk-around videos has been on...
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