Nine out of 10 car shoppers use video to research and buy vehicles. That, in and of itself, is reason enough to have a strong, consistent YouTube strategy. But, just in case you aren’t quite convinced, let’s look at some other statistics: The popularity of video test drives and 360-degree walk-around videos has been on...
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In this 60-Second Update, Intermark Automotive offers a proven way to target buyers in real-time as they are actively looking for a new vehicle: As a car dealer, chances are you’ve tried geofencing (location-based marketing) at one time or another. And why not? The opportunity to snag a customer directly from the competition’s lot is...
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While there are many ways to differentiate between advertising types in the marketing world, one of the simplest is also one of the most common: Positive and negative ads. Both are common today, but will lead to very different results and will be used in varying ways depending on your brand, target audience and more....
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According to IHS Markit analysis, approximately 17.5 million new vehicles were registered in 2019. Of those customers, 54.6 percent returned to market to purchase or lease another new vehicle from the same make they already owned. That marks the seventh consecutive year of an industry loyalty rate over 50 percent. But don’t take this trend...
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For car dealers, running continuous media campaigns can sometimes be problematic. With incentives changing every month, there’s always a two- to five-day window from the time new offers are announced to when new creative can be produced and disseminated to the various media outlets. If your dealership doesn’t have “evergreen” creative that can run at...
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Even in a digital world it’s important to hold on to some of the “good ole ways” of doing things. Everyone agrees that a multi-platform approach is key to successfully targeting auto buyers. But, if you’re moving TV ad dollars somewhere else, you’re missing out on the most important aspect of the auto buyer’s purchase...
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With 75% of adults in the U.S. spending at least 50 minutes per day on Facebook, the decision to include Facebook marketing in your ad budget is a no-brainer. Still not convinced? Check out our latest 60-Second Update for five reasons why your dealership needs to use Facebook advertising: 5 Reasons Why Facebook Should Be...
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New car sales may get all the glory, but it’s through fixed operations departments that car dealerships gain the bulk of their gross profits. In a typical dealership, annual profits from vehicle sales are generally lower than profits from the fixed operations department. On average, a dealership’s gross profits breakdown for each department may look...
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Digital advertising has grown exponentially since the birth of the web banner in 1994. Although dealers were at first reluctant to shift ad money from traditional to digital, by now it’s safe to assume that most all of them have some kind of online advertising presence. Whether you’re taking advantage of the full digital spectrum...
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Online car retailers like Carvana and Vroom have revolutionized the car-buying process. Their promises of making car-buying as simple as ordering something on Amazon and “never going to a dealership again” can be quite appealing to some shoppers, especially during a pandemic. The good news is that your brick-and-mortar dealership still has an advantage. But...
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