How was business during your Labor Day weekend? We’ve heard from dealers that had excellent weekends, crushing their goals despite not having much new inventory available. We’ve also heard about others that DIDN’T exactly knock it out of the park but DID save a little bit because they cut back their advertising, relying on fading...
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Since January of 2020, a lot has changed for the typical auto dealer. In addition to broad-sweeping political and social changes, fallout from the pandemic is still wreaking havoc on Tier-3 businesses. There are also technological issues to deal with such as chip crises, IOS updates, cookie updates, first party data and virtual retailing. Add...
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With the nationwide shortage of new vehicles, it’s no secret that used vehicle demand has surged. But what might come as a surprise is that Carvana has surpassed AutoNation and Penske Automotive Group to become the #2 used car retailer in the country behind CarMax. In fact, Carvana is the only virtual used vehicle retailer in...
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The definition of the phrase “best-kept secret” is “something very good that not many people know about.” While being able to walk into a world-class restaurant on Friday night with no reservation might sound great to you (the customer), being the “best-kept secret” can be catastrophic for the business. That’s why it is so important...
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Let’s talk about how to get more out of your Google search ad space, specifically, the advantages of using expanded ads versus minimized ads. If your Google search ad is just a headline with two or three lines of generic copy, the bare minimum, you should consider replacing your digital agency. An expanded Google search...
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Given the depth and breadth of the display of all things “digital” at the most recent Digital Dealer conference, it’s no wonder the word “digital” means so many different things to different people. Digital devices, digital media, digital data, digital delivery … when you think about “digital marketing,” it’s got to mean a lot more...
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You wanted more customers? Don’t abandon your holiday sales events. With the new inventory shortages and sky-high premiums you’re paying at auctions for pre-owned vehicles and customer trades, we understand why you might just want to shelve your annual holiday sales events this year. Lots of dealers are doing it. But you’d be passing up...
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First the pandemic, now the chip shortage. Dealers have been hit hard over the past year. You don’t need the news to tell you just how bad the inventory situation is right now. According to Cox Automotive, new car inventory is down 42% nationwide from April 2020. That’s only about a 33-day supply for most...
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The numbers are in! Not surprisingly, the evolution of streaming went into overdrive in 2020, and that trend is continuing in 2021. Over 70 million U.S. homes now stream video to a connected television, reaching an all-time weekly high of more than 1 billion hours streamed. And it’s not just commercial-free subscription-based platforms (SVOD) that...
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According to Autoproyecto, Hispanics represent 18% of the U.S. population, yet account for 24% of all car sales and have the potential to buy more cars over their lifetime than non-Hispanics. The Hispanic population in America is currently around 61 million, and Nielsen projects that Hispanics will contribute more growth than any other population segment...
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