Matt Simonetti, President, Intermark Automotive You probably thought this headline would be “Taking the Dog Out for a Walk”…or maybe even something else. But alas…we used Cognitive Disruption to get your attention. So the question is: Do you want to sell more cars? Probably. To sell more cars you need more leads. To get more...
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By Matt Simonetti, Monday July 25th, 2022. It’s no longer good enough to just have inventory. You need to add brand value above and beyond the transaction. Today, dealers are just as much in the #hospitality and #experience business as the car business. It may sound rudimentary but whether you are selling cars, hats, or...
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Matt Simonetti, President, Intermark Automotive A question I still get asked frequently (yes, really):What % of my budget should be “#digital”? 🙋♂️Easy answer: 100%. HOWEVER…that does not mean 100% to Google and/or Facebook. WHY? EVERYTHING is already digital. 👉TV? Digital.👉Radio? Digital.👉Cable? Digital.👉Mail? YEP. Digital.👉Search? Digital.👉Social? Digital.👉Programmatic? Digital.👉Metaverse? Obviously digital. 👉Billboards…? Half of them are DIGITAL. BUT…don’t...
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Matt Simonetti, President, Intermark Automotive SELL MORE CARS. INCREASE PROFITS. GROW MARKET SHARE.SIMPLIFY YOUR LIFE. MAXIMIZE EFFICIENCY. Do you have 20 line items on your ad budget? You just might just be doing 20 things poorly instead of a few things really well. So admit it…you have too many vendors. There’s a reason Google, Apple,...
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By Matt Simonetti, President Intermark Automotive According to Jim Farley, Ford Chief Executive, Ford will sell EV’s 100% online, direct to the consumer, cutting out the dealership and salesperson. Yes he is related to Chris Farley. No this is not an SNL skit. This is quite the divisive topic. Go ahead, just read some of...
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“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong. The first clickable ad went live in 1994. At that moment, the world of marketing as we knew it forever changed. From Yahoo and MySpace to Google and Facebook, the digital age exploded and hasn’t looked back. Perhaps one...
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Food…energy…gasoline…housing…used cars…inflation has been spiking at an alarming rate across all consumer segments. Unfortunately, marketers can expect ad prices to go up this year too. So, how will media inflation affect your marketing? According to a study by ECI Media Management featured in an article on MediaPost, digital ad prices in North America are expected...
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$500m Q1 net loss amid massive dealer profit years… $327 stock price down to $65… Carvana never turned a profit… Carvana has no proprietary tech… Carvana created no unique value proposition… Lack of customer service and post-sale follow up… Limited human element to experience… Customer complaints expanding… Just relentless anti-dealer advertising… It actually speaks to...
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The COVID-19 pandemic changed everything. Literally. When you think about how you do things now – work, shop, eat, socialize, raise your kids, travel – is there any aspect of your life that hasn’t changed since early 2020? We saw sweeping changes occur in marketing as well. Due to the uncertainty of the economy and...
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We’ve all heard many times throughout our lives that patience is a virtue. Although the proverb is often recited, it’s rarely adhered to. Humans are impatient by nature and with more things readily available for immediate consumption, that impatience only seems to be growing. As discussed in the What You See Is NOT All There...
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